From: Dan S. Kennedy

How You Can Find
The Hidden Money In Any Business
With Special Profit-Building Systems
And Joint Venture Marketing

If someone you knew to be enormously successful, who you respected and trusted offered to reveal to you THE SINGLE MOST IMPORTANT SECRET that makes the difference in business between huge profits, wealth, and ideal lifestyle vs. struggling just to earn a modest income --- would you pay attention?

And what might you pay for that coaching session, where such a secret would be revealed?

On top of that, what if this person offered an IRON-CLAD GUARANTEE, that the little-known, little-understood information he would reveal would be worth at least $100,000.00 in added wealth to you in the first 12 months you possessed it alone?

I’m that person, and the ‘secret’ is the subject of this letter.

My name is Dan Kennedy, and if you are receiving this letter, you probably are already quite familiar with me, and have heard me speak, attended my seminars, maybe receive my newsletter and have already profited from knowing me.  However, what you may not know is, that it is THIS SECRET, more so than any or all other know-how I’ve acquired in 30 years, that has been directly responsible for the following achievements, which might also be appealing for you:

1. To make a very large income from serving a surprisingly small number of customers, thus enjoying a simple, low-stress business.

2. To create very predictable, dependable income.  For the past 4 years, I have predicted my next year’s income 10 to 12 months in advance and been within 5% of the target each year.

3. To get wealthy fast.  Personally, I’ve created more wealth for myself in the past 6 years than in the previous 24.  I have clients who’ve multiplied their wealth by as much as 100-times in just a few years by applying this SECRET to their businesses.

4. To make a business saleable for a large “exit payday.”  That may or may not interest you in the short-term, but take the long view.  I did sell a part of my business in 1999, for a substantial sum, plus continuing compensation.  I did so in a field where 99% of all businesses are never saleable!  Why?  THIS SECRET.

5. To multiply your income without multiplying your work, hours or headaches.  Once THIS SECRET is fully deployed in your business, you’ll be on a most unusual economic curve, able to work less and less yet make more and more.

Now this may shock you, but I am going to reveal THE SECRET right here in this letter.  No charge. Nothing to buy.

This violates a rule of writing sales letters, incidentally; never to educate, only to persuade and motivate.  However, if you were properly selected to receive this letter, then I have every reason to believe you are a bit “smarter than the average bear”, so that I can go ahead and give you quite a bit of information and then let you arrive at your own decision about acting on it, and trust you’ll do so, without relying on a lot of fancy salesmanship.  We’ll see. 

Anyway, whether I’m nuts for doing so, or not, I’m going to start teaching, not selling, so please get a hi-liter or pen to underline and make notes, because you’ll probably want to keep this letter, reflect on it, possibly share it with associates.

What "THE Secret" Is Not

Let me begin by telling you -- maybe surprising you -- with what THE SECRET is not.

It is not attitudinal.  While attitude, mind-set, self-motivation, etc. are all extremely important, and there most certainly are critically important differences between the way super-successful entrepreneurs think vs. the way everybody else thinks, this still is NOT the most powerful point of wealth-leverage.  Not even close.

It is not “direct response marketing.”  While avoiding traditional advertising like the plague is mandatory, and understanding and using direct marketing, from powerful copy to the right media, is all part of the winning formula, it is NOT the most important key to a giant income.

It is not “target marketing” either.  While zeroing in only on high probability prospects, and marketing efficiently is very beneficial, that isn’t THE SECRET either.

Oh, and it is not business specific, either.  As you know, I’m in the “information marketing business” as are many of my clients, Platinum Inner Circle Members, and joint venture partners, so I’ve been applying THE SECRET to those kinds of businesses.  But THE SECRET has near-universal application.  Odds are great, to your particular business, too.  Small or large, local or national, product or service, doesn’t matter.  Your key to unprecedented financial success and freedom is this SECRET.

Also, this is NOT related to any one “breakthrough opportunity”, like the Internet, or Websites, or e-mail, or FAXing, or whatever.  It’s bigger than such things.  But it is NOT vague and conceptual either; it is hard-as-nails practical.

 Who’s kidding who --
there really aren’t any secrets left,
are there????

Okay, you got me.

Truth is, as secrets go, what I’m about to lay out before you isn’t much of a secret.  Not like, say, Bill Clinton’s Black Book or the engineering plans for a stealth bomber.  Maybe you’ll feel a bit of a let-down when I pull back the cover and show it to you…... but..….

Keep two very important things in mind:

First, I assure you that the reason 95% of all business owners and entrepreneurs never get beyond earning a living, to creating gigantic income, profits, wealth and freedom is this “thing” we’re about to discuss.  And if just about ANY businessperson were to re-focus the bulk of his attention, energy and effort to this “thing”, his income would take off like a rocket.

Second, there’s quite a gap between knowing about a ‘secret’ and knowing what to do about what you know -- and then doing it.

That’s why, after discussing this with you, I, of course, do want to offer you an action step, a way to do what 95% won’t do; to get focused on and into productive action on this ‘secret’ immediately.

THE SECRET, Revealed

Now, here it is:

Every businessperson is way too focused on the “front-end” of his business, the getting of customers, the making of sales -- and barely pays any attention at all to the “back-end” of the business.  Yet, “the back-end” is where all the real opportunities lie.

Yeah, maybe you already knew that.

But let’s dig deeper.....

Forget about whether you know it or not, and honestly confront this question:

If I offered you $1,000.00 right now to show me, in diagram form, your thorough, comprehensive, detailed SYSTEM for creating maximum value and getting maximum income from each customer that enters your business, would you be chest-beating proud of your system????

Most business owners would rather strip naked in the center of town at high noon than show me their “back-end marketing system.”

Well, it’s time to do something about that.

Listen, all the cost is in getting the customer.  The giant profits can’t come from there.  The giant profits must come after the first sale.

How much do I know about that?  The President of the largest company in my own field, in the information products, cassette programs, newsletter, etc. business told me straight out that the average 5-year value of a customer to them, after first purchase, was $180.00.  At the time, the average 5-year value of a customer to me, after first purchase, was $3,500.00.  And most of my customers are his customers, our lists overlap!

Hey, that means I can make just as much money as he does with just 1/20th the work, 1/20th the overhead, 1/20th the infrastructure, 1/20th the responsibility.

It also means, if he wasn’t so pig-headed stupid, set in his ways, and lazy, I could quickly make his business 20-TIMES (!!!) MORE VALUABLE.

            Why Do I Get Twenty Times More Value Per Customer
Than He Does???

Quite frankly, if you don’t have a burning desire to know the answer to that question, then you have missed the point of this entire letter, and might as well stop reading now.  If what I just said doesn’t turn up the heat under your curiosity to a white-hot level, you’re just not the person I thought you were.  If you don’t instantly recognize that knowing the answer(s) to that one question could be worth hundreds of thousands of dollars (or more) to you, then bail out right here.

If you "get it", then you instantly know you MUST GET YOUR HANDS ON EVERY LITTLE DETAIL, EVERY SECRET-WITHIN-THE-SECRET behind this amazing 20-times multiple.

If I told you I was going to reveal it only to whoever showed up at a special meeting at noon tomorrow in Chicago, would you grab your toothbrush and head for the airport?

Well, the key word above is "system."

Not accident.

You see, I have a painstakingly detailed, thoroughly engineered, fully integrated, admittedly complex "SYSTEM" for making your customers 20-times more valuable to you than they are now.  In fact, it took two full days to teach it.  Which I did, one time only, earlier this year.  (And never will again.)

When I walk a client through this "system" start to finish, from scratch, it typically takes one to two days, at my base fee of $7,800.00 to $8,300 per day.  I just did exactly that with an owner of a pretty big mail-order company, and we uncovered five hidden, unexploited back-end opportunities in his business.  Each one is very, very conservatively worth $500,000.00 to him first year.  Who knows what I’d find for you.  (He told his staff we’d just had a three-million dollar day. And he’s no dummy.  He’s built a 20-million dollar business from scratch.)

That’s why, after dealing with this as only a small part of my last-ever, 3-day "Information Publishing & Advanced Direct Marketing Boot Camp", the attendees there DEMANDED A FOLLOW-UP SEMINAR ONLY DEVOTED TO "BACK-END."

Now think about that for just a minute.  A couple hundred people have traveled from as far away as Australia, paid about $3,500.00 each to be in the room, been with me for three long days -- are they tired?  Burnt-out?  Heard enough?  No.  Instead, they are literally lined up urging me to immediately schedule and take their money to devote two more days just to fully exploring this single topic.

Isn’t that amazing?

What does it tell you of the obvious importance of this?

I Want You To Know:
I Had No Thought Of Ever Letting What Was Discussed
In These Two Days Go Beyond That Room.
I Was Opposed To Even Recording It At All.

The only people permitted to attend the 2-day “Back-End Marketing Mastermind Meeting”, were those who were at the “Information Publishing & Advanced Direct Marketing Boot Camp*.”  It was a closed-door meeting.  It was never offered to my Inner Circle Members “at large”, at all.

* If you don’t already own the Tapes and Manuals from this event, see the “SPECIAL NOTICE” at the end of this letter.

Each person at the “Back-End Marketing Meeting” paid approximately $2,000.00 to be there. Obviously, they took it seriously.

It was not my intent to do anything but meet their needs, and go over with them in-group EVERYTHING that I employ when working with private clients, and EVERYTHING that has enabled me to leverage a very small number of customers and a very simple business into wealth.

Literally days before the event, Michael Kimble called and urged me to tape record it.  I argued against doing so.  I wanted the freedom to discuss things that were not necessarily for public consumption.  I had no interest in turning this into a “product.”  But he was persistent, persuasive, and offered to pay for the entire recording cost himself, even if I never OK’d doing anything with it, just to have the tapes for his own use.  So we taped.

Of course, those in attendance all wanted the tapes, and I let them buy them.Months passed afterward before Michael began pestering me, to make these tapes available to customers who weren’t there.  He insisted that this was the most valuable information I had ever taught, period, and not to make it available was inexcusable.  I listened to it all again, and talked with some of the people who had been there, including Platinum Members, and finally came around.  The information in these one-of-a-kind tapes IS far too important and valuable to keep private.  And since I’m now at a point where I really don’t care about doing more consulting work, there’s no real reason for me to be so guarded about this.

I have agreed to let Michael offer the tapes, and I wrote this letter for that purpose.  But there are caveats.

One, that it carries a hefty price tag.  I do not want my most valuable know-how dispensed to anyone who does not properly value it.  You ought to at least pay as much to have it delivered into your hands as you’d have to pay for an airplane ticket to come and get it.

Two, that you sign a Non-Disclosure Agreement concerning its use. (It’s on the Order Form.)

Three, a warning that this is far, far from “101 stuff.”  THIS IS VERY ADVANCED, INSIDER INFORMATION.  Frankly, it is complicated.  Many business owners’ eyes glaze over and they refuse to apply themselves to understanding and using these strategies.  It may be too much for you to handle, too.  I don’t know.  This is for serious individuals with real businesses who will work.  If that’s not you, if you find it overwhelming, I do NOT want you to lose a penny, so.....

Two Guarantees:

I insisted on two guarantees.  The first is UN-conditional.  Review everything for up to three full months.  If you don’t agree it’ll increase your income 20-times, and if you aren’t immediately acting on specific opportunities, please return it for a full refund.  Do NOT let this sit on a shelf.  If it’s “wrong” for you, if you’re not going to use it, don’t keep it.  Get your money back.

The second is CONDITIONAL.  It is an extra guarantee, only for those people who have businesses up and running.  After 12 full months, if you can demonstrate that you used any three suggestions from the entire 2-days’ recordings and manuals, haven’t profited by $100,000.00 as a result, you just write in, tell us about it, and still get a full refund.

Regardless of whether the second, extra guarantee applies to you or not, you have THREE FULL MONTHS’ FREE PREVIEW AND USE.

This Will Either Make You Suicidal OR
Richer Than You Can Now Imagine.

The enormity of all the money you’ve been letting slip through your fingers, the realization of giant opportunities squandered..... the sophisticated complexity of this information..... the “to-do list” it lays out for you..... it all may be too much for you to take.  You may be depressed.  You may go looking for a ledge.  (Please, just have an adult beverage.  Calm down.  Return it for refund. Forget it.)

OR.....

You will be motivated like never before in your life by the epic opportunities lying right in front of you to dramatically increase your profits and income, to use the "back-end" of your business as a fast wealth accumulator.  Maybe even to reinvent your entire business for the better.

"Wait, There’s More........."

Would getting new customers FOR FREE interest you?

Would having other business owners selling your goods or services for you to their customers, with their endorsement interest you?

Would getting paid just for endorsing others to your customers interest you?

Michael Kimble has made a fortune from Joint Ventures alone.  I’ve done quite well myself. I have clients who have put from $30,000.00 to $700,000.00 in the bank from a single JV.   JOINT VENTURE MARKETING links "front-end" and "back-end" in unique ways.  Understanding where and how to find and work with Joint Venture Marketing Partners can give you HUGE paydays like no other opportunity or method I have ever seen.  This, too, is covered from A-to-Z in these same tapes.

JUST ONE JV OPPORTUNITY you act on as a result of this information could provide you with a huge surge of cash and customers.

About The Investment:

I warned you.  This isn’t a "casual" purchase.

The attendees paid at least $2,000.00 to be there.  You’re getting about 90% of everything they got, delivered to your door, no travel costs, no time away from your business, no fuss, no muss.  I could make a case that you ought to pay more.

However, you don’t have to.

With the "Basic System" you get the entire 10 Audio Tapes and one huge Manual, quite literally the two days in a box, for a 75% discount from what the attendees invested to be there; you invest just $499.00 (plus $12.00 shipping & handling). 

If you prefer, you can get the “Deluxe System” which includes everything in the “Basic”, PLUS you get the “Joint Venture Marketing Toolkit.”  This “Toolkit” brings everything I reveal in on the tapes to life.  Information is worthless without action, and this Joint Venture Toolkit practically sets up joint ventures for you.   It gives you a “million-dollar” sales letter you can use to set up joint ventures, an exciting Special Report that educates your JV prospects on why they should be doing joint ventures, and a Joint Venture Agreement Form that seals the deal.  You also get these tools on a diskette so you can put them to use immediately.  By ordering the "Deluxe System", here’s what you get with your "Joint Venture Marketing Toolkit":

·        REPRINT RIGHTS to a MILLION DOLLAR SALES LETTER that will solicit joint ventures for you.  I know for a fact this letter has been used by Michael Kimble and other entrepreneurs to quickly set up dozens of very profitable joint ventures.

·        REPRINT RIGHTS to a new SPECIAL REPORT titled, "Free Money: Secrets Of High-Profit, Zero-Cost Joint Venture Marketing."  Most business people are afraid of Joint Ventures because they don’t understand them.  Yet, when they see why JV’s are so profitable, the light in their head comes on, and they come running.  They just need to be educated.  Want an easy way to educate and get set-up with joint ventures?  Just mail this "already done for you" Report to your JV prospects with the proven sales letter above.  These ‘tools’ educate and sell your JV prospects on the benefits of doing joint ventures with you. 

·        REPRINT RIGHTS to a JOINT VENTURE AGREEMENT FORM.  Once you’re set-up with a JV, have your partner sign this Form to insure your venture runs smoothly and that you get paid on time.  This simple Agreement Form of "two typed pages" is one of the cornerstones of joint venture success, and I wouldn’t do one without it.

Also, with the "Deluxe System" you get a REFERENCE MANUAL (236 pages) with edited transcripts of the 10 audio cassettes so you can make notes and refer to key ideas and strategies easily.  The investment for the "Deluxe System" is only $649.00 (plus $12 shipping & handling). 

If it’s convenient for you, you can take care of your investments in two installments (shipping & handling added to first installment).  Or take a $30.00 ‘bookkeeping discount’ if paying in full.

If $499.00 (or $649.00) strikes you as "stiff", I’m not going to try and convince you otherwise.  But I do honestly believe it’ll multiply your income 20-fold.  Or if you’re just starting out in business, it’ll get you to terrific profits much, much, much quicker and have you operating my system from the git-go.

The Ultimate Moneymaking Advantage
Is Waiting For You

I’ve worked quite closely with people who’ve gotten very, very rich as ‘marketing entrepreneurs’ in a variety of businesses.  I’ve also worked with those who struggle but never seem to get ahead.  And some who’ve failed miserably.  The successes do certain things the others are simply unwilling to do.  Most of those things occur in the "back-end" of the business.  Let me tell you "a tale of two companies".....

"Company #1" went from zero to about 10-million dollars a year, but then stalled there for a number of years.  Some years up, some years down.  "Company #2", after ten years of hovering at that same ten million dollar benchmark, suddenly shot up to 50-million, then 100-million, then 200-million dollars a year!

Actually "Company #1" and "Company #2" are one and the same.  But they are like a set of "before" and "after" pictures for what I want to teach you about "back-end wealth opportunities."

Through their many $10-million years, they were 90% focused on front-end.  In their few short years skyrocketing to $200-million, they switched to 90% focus on back-end.

I believe this is the ultimate competitive edge, the ultimate moneymaking advantage.  Now I am willing to give it to you in painstaking, complete detail.  Bluntly, if you’re half as smart as the list you’re on would indicate, you’ll grab this before I change my mind.  Yet, we know, statistically, in spite of the guarantees, my reputation, everything, only about 10%, maybe 15% of the carefully selected people receiving this letter will accept my offer.  And even though I’m "old" and experienced and perfectly content with such results, and know better than to expect otherwise, I’m still endlessly curious about (and sometimes amused by) the thinking of the "don’t-ers".  So, if you’re not going to get this resource, and you want to make a fast, easy $20.00, send a letter to me c/o Michael Kimble’s office and tell me your reasons for saying ‘no.’

Click Here To Order the Back-end Marketing System" Tapes

PS: Orders received by the special date in red on the Form will receive as a Special Bonus:  The "Hidden Money Finder Software."  Not only will this software reveal where the hidden money in your business really is, it can literally save you thousands of dollars from disastrous marketing campaigns.  This software will show you how to make money (and lots of it) with terrible response percentages, and why you are leaving a ton of net profit on the table by not implementing the "back-end" marketing techniques revealed on tapes described in this letter.  Before you even spend a dime on any marketing campaign, you must use this software -- it will immediately reveal whether you’ll make or lose money on a campaign.  This software takes into account true direct marketing economics".. economics most people, even the seasoned pros too often ignore.  Yet these economics exist whether you acknowledge them or not, and they are the key to your marketing success or failure.  The "Hidden Money Finder Software" illuminates these economics and tilts them in your favor, so you can avoid wasting money on losing campaigns, and know how much you’ll make with winners.  It also tells you if your relationship with your customers is in jeopardy so you can take immediate action to fix it.  If you respond by the date stamped in red on the Order Form, you’ll get a copy of this proprietary software -- FREE!  (A $98.50 value.)

PPS:  You can go buy EVERY book ever published on mail-order and direct marketing, get EVERY set of tapes on the subject, go through EVERY "guru’s" works on this topic, easily spend over $100,000.00 and you will NOT FIND THIS INFORMATION anywhere else.  My library is massive.  I know just about everybody in this field who teaches or consults.  Some charge as much as $15,000.00 to attend their seminars.  NONE  OF  THEM  PROVIDE  THE COPIOUS,  PRACTICAL,  STEP-BY-STEP  INSTRUCTIONS  AND  SUPPORTING EXAMPLES  THAT  I  DO  HERE,  FOR  A  COMPLETE  BACK-END  MARKETING AND  WEALTH-BUILDING  SYSTEM.

PPPS:  Click here to see a sampling of what’s covered on the "Back-End Marketing System" tapes.

PPPPS: To see what others are saying about Dan's "Back-End Marketing System" tapes Click Here.

SPECIAL NOTICE:  If you don’t already own the Tapes and Manuals from my "Information Publishing & Advanced Direct Marketing Boot Camp" (mentioned earlier in this letter), you can also get that Package, by checking the box on the Order Form.  This System consists of: 18 Audio Tapes (90-minutes each -- an incredible 27 hours!!!), a Written Transcripts Manual, my integrated "Moneymaking Systems Charts & Diagrams", and a GIANT "Sample Book" of Ads, Sales Letters and Catalog Pages.  Listed below are some of the most important "secrets" included in my "Info-Publishing/Direct Marketing Business System":

1. The exact, detailed criteria I and my clients use to ferret out and target ultra-responsive, rabid markets.."which I’ve never presented in entirety before. 
   
   
2. Insights into "niches" and "subcultures", so you can be a more adept "hunter" of prime target markets -- fully supported with actual examples "hidden" from the casual observer.
   
   
3. Examples of "guerrilla warrior approaches" to launching or testing new info-businesses with cheapskate budgets -- for example:  how I launched my first info-products, in tiny target markets, with "free" lists.  KNOWING  WHAT  I  HAVE  LEARNED  OVER  20  YEARS,  AT  CONSIDERABLE  EXPENSE,  ABOUT  CHOOSING  A  MARKET, SLICING  ‘N  DICING  THAT  MARKET,  DISCOVERING  ITS  MOST  BURNING, PASSIONATE  DESIRES  AND  MATCHING  INFO-PRODUCT  OFFERS  TO  THOSE DESIRES  IS  TRULY  A  MILLION  DOLLARS  WORTH  OF  KNOWLEDGE.
   
   
4. Analytical examination of dozens and dozens of different successful info-products... classics, contemporary, brand new...what makes them sell so well?...what "ingredients" to build into your info-product to support the strongest possible sales pitch, to assure customer satisfaction, to provide greatest possible profitability. 
   
   
5. Most commonly made, costliest info-product development mistakes to avoid. 
   
   
6. How to make product development easier, faster, cheaper. 
   
   
7. What you need to know about both sides of "Licensing."  HOW TO CREATE OR FIND AND SECURE "RIGHTS" TO THE INFO-PRODUCTS(S) THAT WILL MAKE YOU RICH.
   
   
8. Insider, pro strategies for finding, obtaining, testing and using mailing lists. 
   
   
9. How to buy media like an experienced pro -- and not be taken advantage of.
   
   
10. Media choices offering low-cost/high-yield: Broadcast FAX, postcards, oversize postcards, package inserts, ride-alongs. 
    
    
11. How to exploit many different "distribution opportunities" for your info-products requiring NO AD OR MARKETING DOLLARS OF YOUR OWN, and tapping into others’ carefully guarded customers. 
    
    
12. An exhaustive, in-depth look at arguably the highest-profit way to multiply your wealth based on a "solid" info-product.  EXACTLY  HOW  TO  PUT  TOGETHER  A  MULTI-FACETED  MARKETING  MACHINE  THAT  WILL  SERVE  YOU  WELL  DAY  IN,  DAY  OUT,  POTENTIALLY  FOR  YEARS  AND  YEARS  TO  COME.
    
    
13. Hundreds of "little tricks" that pay off big -- like the phone number "gimmick" that boosts response to almost any ad or broadcast FAX by 30% to 40%.  Like: what to add to an order form to boost net profits by 25% or more. 
    
    
14. How to take a once effective but dying ad and give it new life, with one simple change. 
    
    
15. Hundreds of "little nuances" shown to you in ads, letters, FAXes, etc. both for selling to new customers and to established customers... A  LIFETIME  OF  MY  MOST  EFFECTIVE  WORK,  INCLUDING  EXAMPLES  THAT  I  HAVE  NEVER  BEFORE SHOWN  IN  SEMINARS  OR  PUBLISHED  ELSEWHERE.

With the "Info-Publishing/Direct Marketing Business System" you get a truly COMPLETE "PICTURE" of an info-publishing business, from the very first ad to acquire the very first customer all the way to a mature business with continuity and renewable income, periodic BIG paydays, a complex matrix of profit centers and income streams... a business engineered for near 100% auto-pilot operation, for the ideal lifestyle... a business generating both current, high-income and long-term equity, value and wealth.  I believe you will be INSPIRED by this "picture"... you will PROFIT from this comprehensive inside-look, more detailed understanding... you will be fully equipped to launch OR to "super-charge" your own info-business.

To get your copy of my "Info-Publishing/Direct Marketing Business System" sent to you along with my "Back-End Marketing & Joint Venture System", check the box on the Order Form.

© 2001 Group M Marketing, Inc.
Note:  Kimble & Kennedy Publishing is a wholly owned
subsidiary of Group M Marketing, the exclusive publisher of
Dan Kennedy information products, and it and its Licensees
the exclusive distributors of those products.
Complete catalog at: www.DanKennedyProducts.com